I used to publish two recruitment ads for our partner, the development company Abaxia. They are also the originators of MobileTag used in our articles.
Abaxia is a French company that specializes in developing embedded software for mobile terminals. Its main customers are manufacturers of mobile terminals and Telecom operators at the international level. Abaxia currently has about fifty employees, its applications have been shipped in about 16 million mobile customers. (more…)

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What a week! How much press coverage! How many journalist reviews, blog posts and comments from all around the world. At any other time you would have thought I was talking about Paris Hilton’s release from jail or the launch of Steven Spielsberg’s latest movie. But of course I’m talking about Apple’s latest and greatest. (more…)

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A few months ago 3 UK announced they were going to provide free ad funded TV on the mobile. A number of other operators around the world have been following suite such as Vodafone in Australia. (more…)

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When it comes to mobile advertising everyone seems to have an opinion. Why can’t consumers just be good little citizens and consume all the advertising that surrrounds them from their TV to their phone and their paper to their billboards without grumbling. (more…)

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